Geo-Targeted Messaging Infrastructure

Lease the message.
Own the geography.

Ballot Yard provides campaigns, committees, agencies, and advocacy organizations access to a curated portfolio of identity-framed domains, leasable by geographic slot with single-entity exclusivity per market.

Infrastructure for geographic message targeting

Three core properties define the Ballot Yard lease model. Each is enforced by platform architecture, not policy alone.

01 — Inventory

Identity-framed rhetorical domains

Each domain in the Ballot Yard portfolio is a rhetorical container — a message-ready URL that frames a candidate, cause, or issue within a recognizable identity structure. Inventory is fixed and curated.

02 — Geography

Slot-based geographic leasing

Every domain is available across independently leasable geographic slots — country, US state, DMA, or ZIP cluster. A lease grants exclusive access within a defined geography for a defined term.

03 — Exclusivity

Single-entity per slot, guaranteed

No two lessees share the same domain in the same geography at the same time. Geographic exclusivity is enforced at the routing layer via MaxMind GeoIP2, not a contractual promise alone.

Five domains. Unlimited geographic slots.

The current Ballot Yard portfolio covers identity-framing rhetorical structures across inclusive and exclusive frames. Each domain is available for leasing across hundreds of geographic slots simultaneously.

heisoneofus.com
Third-person inclusive — masculine
Available by geo-slot
heisoneofthem.com
Third-person exclusive — masculine
Available by geo-slot
iamoneofyou.com
First-person identity claim
Available by geo-slot
sheisoneofus.com
Third-person inclusive — feminine
Available by geo-slot
sheisoneofthem.com
Third-person exclusive — feminine
Available by geo-slot

From request to live in four steps

The Ballot Yard lease process is designed for cycle-driven procurement timelines.

1
Browse geo-slots
Review available inventory and geographic availability in your target markets. Request access to unlock full slot detail.
2
Reserve and configure
Select your domain, geography, and lease term. Lock your slot before a competitor in an adjacent market does.
3
Submit content
Upload your destination content. Basic review checks for AUP compliance. All legal compliance obligations remain entirely with you.
4
Activate
Content goes live within your reserved geographic slot. Geo-routing activates. Your lease term begins.
Geographic slot exclusivity enforced at routing layer
Single-entity per slot — technical guarantee, not policy
Basic content review on every lease (AUP compliance only)
99.5% geographic accuracy via MaxMind GeoIP2
All legal compliance obligations remain with the lessee

Request access to the Ballot Yard platform

Access is approved on a per-organization basis. We respond within one business day.

Request Access
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