Independent expenditure committees operate across multiple markets simultaneously, often on compressed timelines. Ballot Yard’s geo-slot model is designed for the multi-market operational structure that characterizes PAC and Super PAC activity.
IE committee use cases
- Run independent expenditure campaigns in multiple states simultaneously with distinct messaging per market
- Lease exclusive slots before competitors acquire adjacent geography
- Use identity-framed domains in contrast advertising (“He is one of them”)
- Maintain clean vendor invoice records for FEC independent expenditure reporting
Multi-market leasing
A Super PAC running parallel campaigns in five Senate battlegrounds can lease five separate geo-slots — one per state — across the same domain, or across multiple domains in the portfolio. Each slot is independently configured with state-specific content. Lessees in adjacent slots do not interact with or see each other’s configurations.
Operational structure for agencies acting on behalf of IEs
Advertising agencies managing Ballot Yard accounts on behalf of PAC clients must identify the end-client organization in the platform at time of lease execution. Leases are issued to the beneficial lessee, not the agency. Write to hello@ballotyard.com to discuss multi-client account structures.